Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you use the Liama Roofing Home Improvement website or request a free roofing estimate. This may include:

• Personal identifiers such as your name, email address, phone number, and mailing address.
• Property and project details including your ZIP code, property type, approximate roof size and age, roofing material preferences, and whether you are seeking an inspection, repair, or full replacement.
• Communication data such as messages, inquiries, or feedback you submit through our forms or by email.
• Technical data including your IP address, browser type, device type, operating system, referring URLs, and the pages you visit on our site.
• Cookies and tracking data as described in Section 3 below.

2. How We Use Your Information

Liama Roofing Home Improvement uses the information we collect for the following purposes:

• To match you with qualified, independent roofing contractors in your area based on your location and project details.
• To communicate with you about your estimate request, including follow-up messages via email, phone, or SMS (where permitted by law).
• To improve and personalize your experience on our website.
• To analyze site traffic and usage patterns so we can improve the quality of our matching service.
• To comply with applicable laws, regulations, and legal obligations.
• To detect, prevent, and address fraud, security incidents, or technical issues.
• To send you promotional communications about roofing and home-improvement services, subject to your opt-out rights described in Section 6.

By submitting your information, you expressly consent to being contacted by Liama Roofing Home Improvement and its partner roofing contractors via phone, email, or text message, including through automated dialing systems, regarding your roofing inquiry. Consent is not a condition of purchase.

3. Cookies & Tracking Technologies

We use cookies, pixel tags, web beacons, and similar tracking technologies to operate and improve our website. These technologies help us:

• Remember your preferences and session information between visits.
• Understand how visitors interact with our pages so we can improve performance and usability.
• Deliver relevant advertisements and measure the effectiveness of our marketing campaigns.
• Track conversion events when you complete an estimate request.

You may disable cookies through your browser settings; however, doing so may limit certain features of our website. We also work with third-party analytics and advertising platforms (such as Google Analytics and Meta Pixel) that set their own cookies subject to their respective privacy policies.

4. Third-Party Services

We share your information with third parties only in limited circumstances, including:

• Roofing contractors: Your contact and project information is shared with one or more independent roofing professionals in the Liama Roofing Home Improvement network so they can contact you with quotes for inspections, repairs, or replacements.
• Marketing partners: We may share limited data with affiliate marketing platforms and advertising networks to measure the performance of our campaigns.
• Service providers: We engage trusted vendors to assist with website hosting, analytics, email delivery, and customer relationship management. These providers may access your data only to perform services on our behalf.
• Legal requirements: We may disclose information if required by law, court order, or a valid request from a government authority.

We do not sell your personal information to data brokers or unrelated third parties for their independent commercial use.

5. Data Security

Liama Roofing Home Improvement implements industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data in transit, restricted access controls, and periodic security reviews.

However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security and encourage you not to share sensitive financial information through our website.

6. Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction: Request that we correct inaccurate or incomplete information.
• Right to Deletion: Request that we delete your personal data, subject to certain legal exceptions.
• Right to Opt Out: Opt out of marketing communications at any time by clicking "unsubscribe" in our emails, replying STOP to text messages, or contacting us directly.
• California Residents (CCPA/CPRA): You have additional rights, including the right to know, the right to delete, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 9. We will verify your identity before fulfilling your request.

7. Children's Privacy

Our website and services are intended for homeowners and adults aged 18 and older. Liama Roofing Home Improvement does not knowingly collect personal information from children under the age of 13 (or under the applicable age of consent in your jurisdiction). If we learn that we have inadvertently collected personal information from a child, we will delete that information promptly. If you believe a child has provided us with personal data, please contact us using the details in Section 9.

8. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide additional notice on our website. Your continued use of the Liama Roofing Home Improvement website after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

9. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Company: Liama Roofing Home Improvement
• Email: privacy@liamaroofing.com
• Mailing Address: Liama Roofing Home Improvement, Privacy Compliance Dept., United States

We will respond to verifiable requests within 30 days in accordance with applicable law.